Be local, see local: Hyperlocal content with distinctly regional feel is the future of OTTs

According to the FICCI-EY report lsquo;Playing by new rules rsquo; released in March, the share of regional language consumption on OTT platforms will cross 50 percent of the total time spent by 2025

source https://www.cinemaexpress.com/stories/trends/2021/jul/25/be-local-see-local-hyperlocal-content-with-distinctly-regional-feel-is-the-future-of-otts-25683.html